Award-winning director Tamer Shaaban has released the director’s cut of his cinematically epic ad showcasing the Saudi Red Crescent Authority’s (SRCA) state-of-the-art emergency response system. Titled 'A Matter of Life and Life,' the :90 film portrays two true-to-life emergency response missions in action-packed detail – from first responders at the ground level to the Red Crescent’s high-tech fleet of Level 1 Trauma helicopters.
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