Over three years ago, I was inspired by the accomplishments that Paralympians could achieve and began to realize in many cases they were more able than a majority of us. When sitting down and talking with them, they shared that view even stronger. So my team and I set out on a mission to create a project to share the stories of some of these awe-inspiring people. In every case, unanimously, each of the individuals said the same thing, "we are not disabled". We're here to echo that message.

We brought together some of Egypt's most awesome and differently abled athletes to share their stories of where they've come from, what they see for themselves and their message to the world. We worked with the athletes to create a mini film showcasing their ability while training "abled" athletes and pushing them to exhaustion. The message, it's not as easy as it looks getting to where the athletes have made it. Supplementing the commercial, we built this site, to share each of the athletes stories.

Visit for an Inclusive Experience.

Campaign Team
Creative Director: Tamer Shaaban
Account Director: Deana Shaaban
Athletic Director: Hussein Abdeldayem
Producer: Karim Shaaban

Athlete Ibrahim Hamadto
Athlete Aya Abbas
Athlete Mohamed Ramy
Athlete Mohamed Sobhy
Athlete Ali Mahmoud

Redefine Ability TVC
Production House: Mantis Films
Director/Creative: Tamer Shaaban
Director/Creative: Karim Shaaban
Director of Photography: Fawzi Darwish
Producer: Hussein Abdeldayem
Art Director: Deana Shaaban
Editor: Yamen Zakaria
Colorist: Ahmed Gamal
Motion Designer: Omar Mokhtar
Sound Designer: Fady Garas
Brand Manager/Photographer: Salma Adel
Assistant Director: Yara Ayyash
Assistant Director: Shaimaa ElGawadi
Production Manager: Mohamed Dardery
Production Assisstant: Mohamed ElShazly
Sound Engineer: Ahmed Morsy
Gaffer: Eissa
Subtitle Translator: Ahmed Shaaban
Acting Coach: Raafat El Bayoumi
Fencing Actor: Hussein Hegab
Running Actor: Ahmed Naguib
Pentathalon Actor: Hussein Bassioni
Swimming Actor: Deana Shaaban
Ping Pong Actor: Tamer Shaaban

Special Thanks
Nour Jurdi
Mark Jreissaty
Shereen Shaaban
Gabriel Feijoo
Azza Zahran
Ignite Egypt
The Post Office