REDEFINE ABILITY

Meet the next level athletes who will redefine your meaning of able. Learn more at http://redefineability.com Featuring: Athlete Ibrahim Hamadto Athlete Aya Abbas Athlete Mohamed Ramy Athlete Mohamed Sobhy Athlete Ali Mahmoud Redefine Ability TVC Production House: Mantis Films Director/Creative: Tamer Shaaban Director/Creative: Karim Shaaban Director of Photography: Fawzi Darwish Producer: Hussein Abdeldayem Art Director: Deana Shaaban Editor: Yamen Zakaria Colorist: Ahmed Gamal Motion Designer: Omar Mokhtar Sound Designer: Fady Garas Brand Manager/Photographer: Salma Adel Assistant Director: Yara Ayyash Assistant Director: Shaimaa ElGawadi Production Manager: Mohamed Dardery Production Assisstant: Mohamed ElShazly Sound Engineer: Ahmed Morsy Gaffer: Eissa Subtitle Translator: Ahmed Shaaban Acting Coach: Raafat El Bayoumi Fencing Actor: Hussein Hegab Running Actor: Ahmed Naguib Pentathalon Actor: Hussein Bassioni Swimming Actor: Deana Shaaban Ping Pong Actor: Tamer Shaaban Special Thanks Nour Jurdi Mark Jreissaty Shereen Shaaban Gabriel Feijoo Azza Zahran Ignite Egypt The Post Office
 
 

SYNOPSIS

Over three years ago, I was inspired by the accomplishments that Paralympians could achieve and began to realize in many cases they were more able than a majority of us. When sitting down and talking with them, they shared that view even stronger. So my team and I set out on a mission to create a project to share the stories of some of these awe-inspiring people. In every case, unanimously, each of the individuals said the same thing, "we are not disabled". We're here to echo that message.

We brought together some of Egypt's most awesome and differently abled athletes to share their stories of where they've come from, what they see for themselves and their message to the world. We worked with the athletes to create a mini film showcasing their ability while training "abled" athletes and pushing them to exhaustion. The message, it's not as easy as it looks getting to where the athletes have made it. Supplementing the commercial, we built this site, to share each of the athletes stories.

Visit redefineability.com for an Inclusive Experience.

Campaign Team
Creative Director: Tamer Shaaban
Account Director: Deana Shaaban
Athletic Director: Hussein Abdeldayem
Producer: Karim Shaaban

Featuring:
Athlete Ibrahim Hamadto
Athlete Aya Abbas
Athlete Mohamed Ramy
Athlete Mohamed Sobhy
Athlete Ali Mahmoud

Redefine Ability TVC
Production House: Mantis Films
Director/Creative: Tamer Shaaban
Co-Director/Producer: Karim Shaaban
Director of Photography: Fawzi Darwish
Producer: Hussein Abdeldayem
Art Director: Deana Shaaban
Editor: Yamen Zakaria
Colorist: Ahmed Gamal
Motion Designer: Omar Mokhtar
Sound Designer: Fady Garas
Brand Manager/Photographer: Salma Adel
Assistant Director: Yara Ayyash
Assistant Director: Shaimaa ElGawadi
Production Manager: Mohamed Dardery
Production Assisstant: Mohamed ElShazly
Sound Engineer: Ahmed Morsy
Gaffer: Eissa
Subtitle Translator: Ahmed Shaaban
Acting Coach: Raafat El Bayoumi
Fencing Actor: Hussein Hegab
Running Actor: Ahmed Naguib
Pentathalon Actor: Hussein Bassioni
Swimming Actor: Deana Shaaban
Ping Pong Actor: Tamer Shaaban

Special Thanks
Nour Jurdi
Mark Jreissaty
Shereen Shaaban
Gabriel Feijoo
Azza Zahran
Ignite Egypt
The Post Office