It all started when…

Dove was looking to create a campaign to celebrate women’s hair, in whatever form it may come. After studying the brand, it only made sense to create a campaign celebrating real empowered women who breaking the hair stereotypes defining “beauty”. We chose five women in different industries, to redefine what it meant to be beautiful.

NOTE: Campaign Coming Soon. For password please contact Site Admin.


Hedeya Malek - Judo Olympic Medalist
Heba Azouz - Neurosugeon
Peri Saleh
Yasmine Youssef
Natalia Dybich

Agency: TMI Yassin Abdelrahman Marwan El Hadidy Hussien Moussa

Director & Creative Director: Tamer Shaaban
Producers: Zeiad Hany
Assistant Director: Mo Friday
DOP: Fawzi Darwish
1st AC/Focus: Mohamed Emad
2nd AD: Asmahan Bkerat
Art Director: Marwa ElBermawy
Assistant Art director: Amem Soliman
Assistant Art director: Omar Alaa
Stylist: Farida Fouaad
Food stylist: Marwan Hazem
Production manager:
Music Composer: Hudz & Sary Hany
Sound Design: Fady Garas

Post production: AROMA
Post producer: Dana Hatem
Editor: Ahmed Youssri
Colorist: Ahmed Essam